Abigail Hoover

Re-Imagining the Future

About

Visual communication designer with a background in linguistics. Most enamoured with typography and information design. Personal practice informed by a number of interests: the written word, expressions of culture and identity, local perspectives, etc. An earnest and steadfast belief: design holds profound capacities (as a playing field for exploration, a testing ground for continual learning and growth, a critical lens held up to ourselves and the world). Aims to create work that speaks of the human story—rooted in aspirations & possibilities turned to reality and in support of the social good. Finds design challenging; does it anyway.

Program

Social Science Route
Visual Communication Design

Specialization

Typography, Information Design, Critical Design

Contact

Works

Baybayin Typography

Baybayin is a Philippine writing system that fell out of use after the archipelago’s colonization by the Spanish Empire. In the contemporary era, its use is largely non-existent outside of art & decoration and the script remains unstandardized. Digital technologies, however, are facilitating a resurgent interest in this forgotten cultural treasure.

Part of a larger passion project, I delved heavily in this publication project from researching academic papers and vernacular sources to the final construction of a unique physical object, integrating my ongoing work in Baybayin type design.

Baybayin Typography takes the form of a paged scroll made with canvas and satin cloth, encompassing an overview of the script, its historical context, its letterforms, orthography, and a survey of typefaces. True to the complex composition of Philippine culture, a varied number of cultural influences meet in the content, form, and meaning of this designed artifact.

Change Has Come

Interpretation of the intrinsic character and quality of type and texts formed the initial point of departure for this typographic poster project. Using the victory speech that started off Barack Obama’s historic presidency, I created a set of 15 visual interpretations focused on demonstrating formal type principles, type mechanics, and conceptual understanding of its political content. Each interpretation elucidates a defined linguistic, typographic, metaphysical, or conceptual principle.

My type explorations assumed a broad range of ideas and forms. From type as building blocks for iconic American images, to type as texture to represent ideas like topography or moral corruption, to examinations of linguistic transcription, word frequency, and emoji equivalencies. My boldest interpretations, however, were founded on rich historical references, such as the work of Robert Massin and the constructivist aesthetic.

Gallery District Wayfinding System

In collaboration with Angus Bryan, Cassidy Peters, and Mikaela Yeo

Interpretation of the intrinsic character and quality of type and texts formed the initial point of departure for this typographic poster project. Using the victory speech that started off Barack Obama’s historic presidency, I created a set of 15 visual interpretations focused on demonstrating formal type principles, type mechanics, and conceptual understanding of its political content. Each interpretation elucidates a defined linguistic, typographic, metaphysical, or conceptual principle.

In response to this need, I collaborated on a proposal that aimed to elucidate the cultural importance of the district through the potential implementation of a distinct signage program. The scope of work comprises a novel visual identity that considers colour, type, and icons; a family of signs and maps that comprehensively address visitor wayfinding needs; and a plan for strategic placement to facilitate accessibility, decision-making, and a sense of defined place.

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About

I have based my degree on both Visual Communication and Industrial Design skills, and am interested in creating user experience based designs with a user group's needs kept in mind. My strengths involve design thinking based primary and secondary research, and my interests are currently held by how these skills affect innovation in the startup sphere. I love working on projects that make people’s lives easier or sweeter, and get excited by the interdisciplinary realms my work has led me into. I try to surround myself with amazing people who inspire me and help me learn.

Program

Business and Marketing Route
VCD + ID

Specialization

User Experience, Universal Design, Typography

Contact

Works

Aga Khan Signage System

The different gardens at the University of Alberta Botanic Garden do not have a constant visual system between themselves. They have multiple wayfinding signages that differ from area to area, and are made by different organizations, therefore having separate visual languages.

As a group project, we compartmentalized all signages according to their use, and decided to use material, color patterns and typography to bring about coherence. Below you can see some pages taken out of the finished booklet.

Sustainability Design

A group project where we started off working on the UN’s Sustainable Development Goal #12, which is to ensure sustainable consumption and production patterns. Restricting our scope to the UAlberta campus, which manages its waste independent of the city’s services, gives us a small, controlled environment to implement changes in. So learning of these issues we asked ourselves: How might we reduce the amount of undiverted waste created at the University of Alberta? With our primary objective being to increase people’s compliance with the University of Alberta’s waste diversion program

Below we have a storyboard of the activities our user group moves through, and our design propositions, the stickers and bin design, which work together to provide a coherent system by making the task of sorting waste easier and faster.

SSI Identity System

SSI’s approach to sound studies is a broad, transdisciplinary, and creative pursuit rooted in exploring hearing, vocalization, communication, cognition, sensory studies, acoustics, psychoacoustics, media and natural environments.

They required a cohesive and engaging identity system to promote their activities (research collaborations, lectures, performances, conferences, etc.). They feel that the existing visual identity is outdated and inconsistently applied. So I have made an identity system for them which takes inspiration from John Cage’s musical notations, while making sure that the typography speaks to the viewers musically.

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About

Angus’s passion in design focuses on the creation of artifacts: when all the research, problem-solving, and social objectives form a final, tangible product. His interests span both the industrial and the visual, resulting in novel approaches to the design of furniture, packaging, visual identities, and more

Program

General Rpute
VCD + ID

Specialization

Furniture Design, Branding,
Packaging Design

Contact

Works

Entwine Drink Stand

They are the arteries of our homes, business, and workplaces. They twist and turn, converging in one spot only to branch away at another. They come in the form of blackened steel, tough plastic, brass, copper, and iron. Pipes are an essential part of our everyday lives yet are kept intentionally hidden. What if we brought these artifacts of civilization out from behind the drywall and into our everyday life?

In this project I explored the possible application of plumbing pieces in the world of furniture. In addition to experimenting with pipes as a building material, I was also searching for creative ways to meld pipes with more conventional materials such as wood, glass, or concrete. Through this process I hoped to create a piece of furniture or home decor that was both functional and eye-catching.

The product I decided to create was a sofa drink stand. A drink stand functions much like a side table, yet is designed to make it much more convenient to reach your drink by “hugging” the contours of the couch or armchair. Some drink stands are simply inserted between the couch cushions or sit on the armrests as a u-shaped piece of wood. However, I was more interested in an elegant free-standing table that would allow me to make more effective use of pipes and plumbing pieces. To function the best, this stand would ideally be adjustable to a wide range of couch heights.

The “Entwine Drink Stand” is constructed of 1” copper pipe and solid walnut hardwood to create a dynamic, flowing pattern of pipe that references structures commonly seen in houses. Instead of bending the pipe, common tee and 45-degree angle joints are used to maintain the relationship to the industrial world.

The height of the drink stand is adjustable between 20 and 30 inches at 1-inch intervals. The mechanism is a spring-loaded barrel-bolt, chosen for it’s satisfying and tactile “snap!” it makes as it locks in place. This piece of hardware isn’t hidden like conventional height-adjustable mechanisms but is instead displayed prominently on the underside of the surface. This was a deliberate design choice to reflect the inside-out idea behind the design of this plumbing-inspired stand.

Throughout this project my primary goal was to create a functional and interesting piece of furniture or home décor that catches people’s interest and pushes them to think not only of the functional aspect of the pipes, but of their physicality as well.

Radial Side Table

This side table was inspired by the work of Scandinavian furniture studio “Space Copenhagen.” To begin the design process, a mood board was created with images of their past work, as well as images of their often-used materials, joinery, and colour tones. This mood board fueled several pages of sketches, only a handful of which were chosen to move forward to the next step. Three potential designs were redrawn in higher detail, with special attention to feasibility, joinery, and materials. These designs were evaluated and critiqued by classmates and the professor to inform the final design decision.

A half-size sketch model was created out of chipboard. Through the process of making this sketch model, I gained experience in the techniques and tools to be used in the final design. Potential problems were encountered (and resolved) as well as alternate approaches were explored using this prototype. The final table was created using walnut wood and finished with Osmo. The legs are joined to the tabletop using mortise and tenon joints. Small segments of dowels were hammered in to cover the screws that join the legs to the shelf. The final table has a unique asymmetrical beauty, with legs that elegantly taper as it reaches the ground. This table has the added advantage of some additional storage space underneath the top.

EFISC Visual Identity

The Edmonton Firefighter International Sky Climb is a new annual charity event to support Wellspring Edmonton. This stair climb will see local, national, and international firefighters in full gear climbing to the top of the Stantec Tower, the tallest building in Western Canada. To ensure successful marketing of this new event, a distinctive visual identity was needed.

I began my project with an in-depth analysis of two important subjects: what the established visual conventions were for similar stair-climb events, and what inherently “Edmontonian” imagery I could draw inspiration from. This research was critical in making a unique identity that could stand out from competing events, while at the same time expressing the values and culture of our city.

The final logo takes the shape of St. Florian’s cross, a symbol which has been used for centuries to represent firefighting services across North America, including our own Edmonton Fire Rescue. This shape has been carefully altered to produce the illusion of flying over a downtown city core, a similar view to what the firefighters may see at the top of Stantec tower.

The colour palette of the identity was inspired by the element of fire, the danger that firefighters bravely face to protect our people, livelihoods, and belongings. However, the colour palette also presents a deeper meaning. The rich yellows, oranges, and reds resemble a sunrise, an important symbol for someone battling cancer as it means one more day on the long road to recovery, or one more day to share with their family, friends, and loved ones.

Just like the firefighters climbing up the tower, this visual identity can exceed its limits by stretching the shapes in the logo out to infinity (see the business card). This capability has the potential to create even more dynamic applications, transforming the illusion from hovering over a downtown core, to looking up at the Stantec tower on the first day of the event.

Krakauer Novel Series Redesign

Jon Krakauer has written some of my favourite books on mountaineering, climbing, and the great outdoors. He has a way of transporting you from the safety of your bedroom to vast, breathtaking environments. For a class project I chose to redesign three of his most popular books from the late 90's: Into Thin Air, Into the Wild, and Eiger Dreams. I wanted to redesign these covers to create a cohesive series that effectively conveyed the message and experience of the stories.

The first book I redesigned, "Into Thin Air," follows Krakauer as he lives through the 1996 Mount Everest Disaster, which saw eight climbers die during the course of a blizzard near the summit. Despite all the technological and physiological progress, Everest remains an immensely challenging and potentially deadly pursuit. The subtle blending of a skull into Everest’s peak is a visual representation of this danger.

"Into the Wild" from 1996 was the second of Krakauer’s book I redesigned. This true story follows the journey of Chris McCandless. Shortly after graduating from university, he ceased all contact with his family, gave his entire college fund to charity, and began hitchhiking across America. He travelled for two years before his untimely death in an abandoned bus in the Alaskan Wilderness. Through my book design I wanted to convey how out of place McCandless felt in his upper-middle class life. The use of the silhouette references his sudden disappearance; how this bright young man chose to abruptly cut all contact with those who cared about him.

My final book design concept was Eiger Dreams, first published in 1992. This cover was the biggest challenge of the series because it has no single message or storyline: instead, it’s a collection of several pieces on mountaineering and climbing taken throughout different times and places from Krakauer's life

In the design of my cover, I wanted to use some conventional climbing imagery to convey the content in a straightforward manner (a mountain, a climber, or a base camp for example). However, the question then became: How could I present this imagery in an impactful and captivating manner?

Like drugs, climbing can either be a dangerous pursuit or carefully used to improve people's lives. Krakauer mentions numerous times throughout the book of the addictive nature of climbing: How he once stayed away from climbing for several years due to the mortal risks involved, yet found himself irresistibly drawn back into the sport. Many people have died mountaineering/climbing, and the impact of this loss of life extends past the individual to devastate their friends and family.

However, the allure of the sport is unquestionable. Few other activities provide the same enormous mental and physical challenges combined with the immersive backdrop of nature. The sheer popularity of this risky sport speaks to the rich and fulfilling experiences it can provide. At one point in the book, an Alaskan doctor mentions that he recommends climbing to some of his patients to combat depression during the long, dark winters. It's no doubt a controversial representation that takes some explaining, but I believe it makes for an impactful and captivating cover.

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About

Jillian has always had a love for art and when she discovered the design program she found her calling. Jillian focuses on illustration and graphic design, often doing work that relates back to her passion for reptiles and other exotic pets. Jillian hopes that through her work she can help change peoples minds about her scaly friends. Another passion of hers is on spreading awareness on ADHD and changing people’s perspective on the developmental disorder that she herself has. With big dreams for the future, Jillian believes design can hold all the answers.

Program

General Route
Visual Communication Design

Specialization

Illustration, Typography,
Social design

Contact

Works

Wayfinding Re-Design

This was a group project aiming to redesign the signage system of the Edmonton Valley Zoo. Our goal for this signage system is to get children, ages 4 -12, and their parents/guardians to engage with the signs by including fun illustrations, limited visuals, and simple language. 

This strategy ensures that the visitors do not feel overwhelmed by the wayfinding system of the zoo, but allow them to enjoy their visit. Also, this new signage system is easy to relay to any visitors who are unable to read the signs.

Change Has Come

The way we understand a song's lyrics can change based on how they are presented to us. With this in mind and using the lyrics from the song Zen by XAmbassadors With K.Flay and Grandson, I used various typography to create different images that all present different emotions and experiences expressed within the song.

This song encompasses the feelings a lot of us had at the beginning of the pandemic and still feel now. Playing with the words within the song and the overall message I explored various ways to display the text in order to change the way the reader interprets the song. Typography is a wonderful medium for creating imagery, creating a multilevel image that can be understood in a variety of ways.

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About

There’s always something fascinating about the relationship between type and images; about their ability to tell stories and evoke emotions despite their stillness; despite working with them day and night. Through design, I’m interested in connecting people, listening and understanding their experiences.

Program

General Route
Visual Communication Design

Specialization

Print Design, Digital Media, Branding

Contact

Works

Book Re-Design : Chicken & Egg

“Chicken & Egg” originally is a photo-based memoir that comes with recipes using chicken and egg as the main ingredients. The new take on this book uses illustrations to better visualize the dishes since the original version does not have photos for every recipe. Additionally, it aims to express the ‘eggines’ by utilizing the bright yellow from the viscous yolk and the warm brown shades.

FISHI Conference

This is a 3-day conference bringing together all the people who learned, are learning and interested in learning more about fish farming as well as fish business. Its visual identity system aims to express unity through the image of a school of fish and engage the audience more with the “under the sea” life that they would be learning about.

Big Love

“Big Love” is a song released by Black Eyed Peas. The song sings the pain of children suffering mass shooting and separation from their parents due to immigration. This project uses typographic elements to express the song in three ways: how we see, read and understand the lyric.

Seeing is perceiving the words, sentences, paragraphs, etc. as a whole — one big image; while reading is getting closer into those details. How we move our eyes through what is laid in front of us. Lastly, understanding is similar to analyzing the text: do we understand it as sadness, as a long experience based on the time mentioned?

Bike Path System

This was a group project aiming to re-design the bike path signage system in the University of Alberta and Whyte Avenue area. My part mainly was to design the basic signs using icons created by one of my teammates and based on the research that the group had done. The signs, then, were refined by the whole team with feedback from the class. I was also in charge of making a booklet showcasing our re-designed result.

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About

My name is Nathanial Fair and I am a designer and sculptor. Through my creative education I have found that I love to develop my work out of thinking conceptually, whether that be playing with the concept of tension or emphasizing the concept of drainage. Any object can be thought of this way: design is ever-present, and so I am incredibly proud to call myself a designer.

Program

General Route
Industrial Design

Specialization

Sculpture, Urban design,
Design research

Contact

Works

Tension Chair

Tension chair is a reversal of the tension created by stretching tensile cords like fitness bands: The dense web of cords obscures the structural frame and so the walls appear to be supported by the web yet are pulled together at the same time. The web formed by the mass of cords creates a springy sitting surface, in addition to temporary storage when objects are inserted.

In order to mirror variation found in natural webs, the pattern of the cords is produced through a Monte Carlo method generation process. This ensures that, if put into production, the exterior patterning and interior web of tension chair would be aesthetically different with each unit. To provide instructions for stringing the cord, the program outputs visuals of each side alongside an ordered list of the points that the cord passes through. The generation program was written by my good friend Christopher West

DRAIN pot

Inspired by the unapologetic minimalism of concrete Brutalist architecture, DRAIN emphasizes the way in which excess water drains from the soil. Rather than hide them away, the drainage channels are showcased and the excess water is given a tray in which to collect and evaporate, providing aesthetic functionality.

Interior slopes guide excess water toward the drainage holes and into the tray, where it evaporates.
DRAIN was designed and produced on behalf of the 2021 BDes Grad Committee to be sold at BUILT 2020. Profits contributed to funding the RE-Everything show.

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About

thought I was here to learn how to make things look cool. Turns out I learned that plus a whole lot more. As a designer, my excitement stems from my creativity, while my endurance stems from my curiosity and my need to find a solution. Three things I find comfort in: 1) anything a little bit silly and a lot a bit fun, 2) playing with colour and 3) finding cool, free typefaces on the internet. Three things I admire: 1) clever copy, 2) punchy visuals, and 3) funky type. Other interests: walks, public transport, podcasts, and at-home barista-ing.

Program

Social Science Route
Visual Communication Design

Specialization

Branding, Illustration, Print Media

Contact

Works

Postage Stamps: Canadian Happy Hour

This delicious stamp series celebrates traditional Canadian food and drinks we know and love. The stamp booklet features yummy eats and drinks from across Canada. Rich, bold colors, delicious textures, and modern illustrations, transport the viewer to the restaurant of Canada, perusing the Happy Hour menu. “Pop in for a drink or a bite to eat at the Canadian Happy Hour.”

Brand Identity: Dr. Pereversoff

Brand identity concept for Dr. Pereversoff, a dentist operating in the historic Birks building. The brand celebrates Dr. Pereversoff’s love of the outdoors, his strong familial ties, and the historic importance of his building while maintaining a modern and clean tone. Blue creates a fresh feeling, reflects the blue of the sky, and is Dr. Pereversoff’s favorite colour. The logo features mountain-like shapes which reference the upturned roots of a molar, tying together Dr. Pereversoff’s passions and profession.

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About

To me, design is the predilection to ask why? It’s a balance of curiosity, creativity and craft to tackle some of the most wicked problems on our planet and beyond. My passions involve environmental sustainability, and one day working in the Outer Space Industry through a human-centered design lens. Weather through co-design, human-centered research or its capabilities of transdisciplinary collaboration; the exploration with this field never ends- that’s why I am so incredibly excited to be a designer.

Program

Engineering Route
Industrial Design

Specialization

Human-Centered Design,
Physical Prototyping,
Sustainable Design

Contact

Works

Spectacle Holder

Throughout my third year of design, I challenged myself to complete all projects with recycled or environmentally sustainable material. As a designer, I believe that electing environmentally conscious materials or practices does not mean you have to sacrifice quality of visual aesthetics. This spectacle holder is created from 100% recycled aluminum. Inspired through the playful, quirky characteristics of Dutch design, I designed this piece with the intention to generate attention and conversation about such a fundamental and overlooked object in our lives: glasses.

Heig Chair

This parametric arm chair was inspired by the Danish philosophies of well-being: Hygge. Hygge is the feeling of togetherness, comfort, enjoyment, cosiness and a sense of home. Drawing from elements of organic, parametric, and danish design this piece incorporates stylistic choices of organic lines and natural wood. This chair’s upholstery is also sown from sustainably sourced and dyed organic linen.

I desired my design to be above all- comfortable. Hygge embodies presence, harmony, and gratitude. As you sit in this chair, pick up a book, drink a cup of warm tea, or engage in stories or conversation with surrounding loved ones.

Sustain Table

This side table was built from 100% recycled redwood. Inspired by the Danish furniture company Mater, an ethical, sustainable brand that forwards the philosophies of:

“When bringing new products to the market our priority is not focused on WHAT we launch but we really try to define WHY we launch it, in an ethical context. Are we supporting a recycled material or supporting a new eco friendly material? Is there a good supporting story with the craftsmen? Those answers define WHY we are on the market”.   - Henrik Marstrand, Founder and CEO

My design objective was to create a simple side table that references the mid-century modern ascetics of smooth corners, sturdy appearance, and muted tones. While continuing with Mater’s design philosophy of ethical and sustainable production.

Slime Scooter

In collaboration with Kurtis Wiun and Manik Sharma

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About

The focus throughout my degree has been primarily on product design. I have a passion for traditional materials and techniques, such as woodworking and furniture making. Recently I have begun to think about how these can be explored through the lens of sustainability. In my third year I was extremely fortunate to study at the Muenster School of Design in Germany. While abroad I was able to work with peers from all over the world, this diverse perspective of what design can be has made me excited to see just where in the world design can take me!

Program

General Route
Industrial Design

Specialization

Physical Prototyping,
Environmental Design

Contact

Works

Leather Sling Chai

The Leather Sling chair is made of solid cherry and veg-tan leather. It is constructed using custom joinery and glue, no Nails! (except a few upholstery tacks) This design was inspired by Emotionally durable design principles, with the idea that these materials would age gracefully. Both the wood and leather will darken and richen in color over time, and are meant to show the wear and tear of the user.

Disposable Razor Packaging

This was a group project completed at the Muenster School of Design with Sarah Redlich, Magdalena Schmitz, and Alejandro Don Flores for an international packaging competition “Better With Less” where it was awarded 3rd place! The package consists of a small paper box package. Once at home the package can be stood on one end and easily opened by provided perforations. This turns our package into a dispenser that can be placed on the counter. Each year two billion disposable razors are thrown away. Replacing the current plastic bag with a significantly smaller paper packaging is the first of many steps towards reducing waste caused by disposable razors.

Zircadia

This was a group project completed at the Muenster School of Design with Hamzeh Zabalawi, Niklas Stich, Emily Puhahn. Zircadia is a biodegradable Fast Fashion, a shoe that is meant to be only worn once and then thrown away may seem like a ridiculous concept that encourages waste and mass consumption. However, the shoe we designed to be 100% composable, require no packaging, and can be completely machine produced creating a minimal environmental impact.

The aim of this project was to draw attention to problematic “eco-Friendly” marketing strategies and consumer waste. The soles are 3D printed which include instructions for opening, use, and a bar-code with the consumers mailing information. The “fabric” of the shoe is made of a cornstarch plastic that can be manipulated to create a variety of textures. The product concept would allow consumers to purchase a week's worth of shoes through an app and then they would be mailed to your home for convenience. Each pair is heat sealed together with the soles facing out so you can rip them apart and wear immediately no packaging required, after you're done simply throw the worn pair in your household compost bin!

Geometric Furniture Handles

This project was completed during my time at the Muenster School of Design in Germany. The main objective was to experiment with form and materials within a silicone mould. I designed a geometric furniture handle, this design can function as a knob or drawer pull as well as a vertical cupboard handle. It was made in a two-piece mould so that each piece can be made of different materials if desired such as concrete and epoxy as shown. The rounded face allows for a comfortable grip and the simple chunky shapes provide a clean silhouette of the handle.

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About

I used to think design was entirely about rigor and precision; a system of following guidelines and outputting practical solutions. But the funny thing about design, is that it surprises you. At least, it surprised me. After years of projects distinctly unique from one another, I’ve come to realize that design is incredibly ambiguous. What I love most as a designer is the ability to take a problem or process that is completely foreign to me, immerse myself in the subject matter, gain new perspectives, and ultimately use any materials at my fingertips to produce something that satisfies the problem in an entirely original and—if I’m lucky—beautiful way.

Program

General Route
Industrial Design

Specialization

Human-Centered Design,
Physical Prototyping,
Design Research

Contact

Works

Soul Light

The Soul Light is inspired by the concept of animation. I was interested in how the incorporation of movement totally changes the way something is perceived, and how both colour and lighting possess the ability to evoke mood and emotion. The user interacts with the acrylic panels which rotate and overlap in ways which diffuse light in interesting ways, and invite an aspect of play.

Jongerius Table

This coffee table was inspired by the work of Dutch designer Hella Jongerius, notable for her innovative and effervescent integration of colour, material, texture and form. The light colour and soft curves of the solid maple is reminiscent of Dutch furniture design. Bent plywood handles curve through the table surface to provide unique attachment to a brightly coloured, hand-made fabric shelf, directly inspired by Jongerius’ experimentation with textiles and material integration.

Dementia Aid

In collaboration with Isabelle Lussier

Dementia Aid was a project inspired by our own families and, more specifically our grandparents, who are affected by Dementia. We implemented a human-centered design framework and conducted thorough research to identify opportunities for design intervention, with the goal of improving the overall health and wellbeing of dementia patients.

Our primary user groups were families and caregivers of loved ones with dementia, our secondary user group being dementia patients themselves. For our research, we conducted a survey for individuals who have experienced a loved one with dementia firsthand. We interviewed an experienced long-term care nurse, families who have been affected by Dementia, as well as conducted a patient interview. 

The app utilizes geofencing, which creates a virtual boundary around the Dementia patient’s home. This prompts a notification which informs all other family members that their loved one has visitors or caretakers nearby, creating an easier opportunity to call or facetime while someone is around to assist. The app also has an activity log, a memo board and a “tips and tricks” page for family members to reference, to facilitate improved communication for all.

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About

Howdy! I started this program with the desire to create cool furniture, and ended up discovering a vast design universe. I mean, I still do furniture now, I just also have the skills to do so much more! My word is Re-Vocate, signifying that change in calling, and also a newly developed skillset which enables me to ‘call forth’ that which is required of a designer. I find myself excited to pursue a future creating connections between people and their environment, in so many ways.

Program

General Route
Industrial Design

Specialization

Physical Prototyping,
Project Management,
Design Research

Contact

Works

Mimic Table

A table designed to fit into the ‘Originals’ line of Ercol furniture. Clean lines, honest connections, with each component carefully considered. All lathing done by hand in-studio, no shortcuts were taken to ensure this table stands tall among those it emulates.

Switchboard Key System

This product connects users to home in a subtle and enduring way. Metal totems remind you of home during time spent away, with each successful return marked by an audible click as the fob finds its magnetic home in the switchboard. This connection deepens over time, as the fobs undergo natural patina through consistent use.

Quilt Rack

A display item in itself, this piece employs dynamism where historically a more humble touch might be used. Quilts are strong symbolic items, providing comfort to those who use them and embodying the ethos of their creators. Intersecting antiquity with modernity, the sweeping arms on the rack provide an open display to keep these heirlooms close at hand. When not being used to store quilts, flowing curves command a strong presence as the focal point of a space.

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About

I am a designer and artist. My work ranges all over the spectrum of mediums and disciplines. I am never satisfied with doing just one thing, and I am always looking to improve my craft or try new things. Beyond design, I practice art, create music, and write stories.

Program

General Route
Visual Communication Design

Specialization

Illustration, Graphic Design

Contact

Works

Betrayal Redesign

This is a redesign of the board game Betrayal at House on the Hill. With this project, I challenged myself to realize an original and consistent visual system for both illustrations and design. The imagery is meant to balance a high contrast, de-saturated look, with a more clean and legible style.

Hand Book

This is a photo essay and art book I made for the purpose of practicing both my photography and typography skills. Each photo within the book is meant as an exploration of texture and the information small details can convey. In respect to my design journey, this project represents my fascination with texture I try to display in my work. It is a 6x6 inch book featuring 54 photos of hands.

Map to the Basilica

This project is a recreation of a personally travelled route as a map. It is an exploration of map design, transposing the knowledge required to make a journey into a single page of information. I drew inspiration from my childhood being taxied around the complex streets of Mexico City, and the many journeys my family would take to the Basilica of Guadeloupe across the city.

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About

For me design is about thinking through a challenge and finding the best way to reach the end goal effectively. I like to be methodical about what I design. Something clean and sleek. What may look simple on the surface, has a lot of complexity and attention to details within.

Program

Computer Science Route
Industrial Design

Specialization

Additive Manufacturing, Product/Furniture Design,
3D Rendering

Contact

Works

Meld Side Table

The goal was to use 3D printing in a way where it could be seen as an essential structural component externally to the entire table rather than just being ornamentation. The glass top allows an unrestricted view of the 3D pieces that are embedded and wrap around the walnut legs mixing the two contrasting materials of plastic and wood together.

Process Video

Orbit Table Lamp

Inspired by marble solitaire and a desire to create a unique experience interacting with a lamp. The design is fully 3D printed and uses a custom magnetic on/off switch activated when you move the marble from the glowing outer ring and into the center of the lamp. The marble will roll around the mid-section of the base until it settles into the center turning on the main light.

Process Video

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About

I love to bring new ideas to life while learning new concepts and techniques along the way. I love many parts of design; the aesthetics, the interaction, the experience, the ergonomics, and the research. However, my greatest interest is how individuals can form emotional connections through beautiful and functional pieces. These pieces can range from an interface, an experience or a furniture piece, and I have been fortunate to create all of these different kinds of designs throughout my degree. I hope to never stop learning, creating and producing attractive and functional products for users throughout my future career as a designer.

Program

General Route
Industrial Design

Specialization

Furniture Design,
Experience Design

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Works

Bent - Side table

This piece of furniture is inspired by the scandanavian design company Muuto. I embodied the elements of scandinavian design through the light colour of wood and minimalism of the piece. I wanted to experiment and learn different manufacturing techniques so I chose to vacuum form thin sheets of plywood to create a bent wood table. In total the table comes apart in four pieces. 

The C shape of the table allows it to be slid over a bed. The two tabletop levels provide the user with easily accessible multi-level storage which can be used to hold a variety of objects.

Dementia Aid

In collaboration with Ivy Kieser

Inspired by our own personal experiences with loved ones, this app was developed with the goal in mind to improve the overall health and wellbeing of Dementia patients. Implemented with a human-centered-design framework, Dementia Aid utilizes geo-fencing and other organizational features which encourage enhanced communication between patients and their loved ones, as well as all caregivers.

Check out Ivy's page for the full description of the project

Formed - Coat Rack

This coat rack was inspired by the streamline modern era and more specifically, the aerolithe bugatti. The aerolithe bugatti is the perfect example of emotional design, of creating a feeling by just looking at an object. Anyone who looks at the Aerolithe notices the beautiful curves and craftsmanship. There is a reason it is still admired today.  

For my coat rack I wanted to create the same feeling that the aerolithe does. I referenced the shape of the fender as the main steel body of the coat rack and played with creating different shapes and forms as you walk around the piece. This coat rack can be used for commercial or in personal use, however it is meant to display your finest items

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About

I’m all for strategic, simple, and remarkable design. The grid and whitespace are two of my most favorite design elements and typography is my preferred tool to express. You can hire me for Helvetica, but I can surprise you with my dingbats. Ultimately, this I endorse the most as a designer: that good design is invisible, and messaging is still key.

Program

General Route
Visual Communication Design

Specialization

Design Thinking, Typography,
Branding

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Works

Just That Conference

Just That is a mock conference project that highlights minimalism as a trend, an art, and a way of living. It’s primary objective is to inspire visitors to apply the many forms of minimalism in their lives.

Link to project in Yuri's portfolio.

Eh! Fest

This stamp issue features some of the most widely-attended festivals all over Canada. To complement the festival theme of this project, the stamp booklet is made to look like a festival badge. Featuring: Edmonton Folk Festival, Montreal Jazz Fest, Toronto Int’l Film Festival, Calgary Stampede, Vancouver PNE Fair.

Link to project in Yuri's portfolio.

Expressive Typography

A type manipulation project in Advanced Typography class. The 2019 State of Nation Address of the Philippine President Rodrigo Duterte highlights the altercation and frustrations against illegal drugs in the country. The speech is expressed and interpreted as: a proverb, a monster, a school report card, and a newspaper.

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About

I am a graphic designer based out of Edmonton Alberta who loves problem solving, information design, and research. I began my education at Grande Prairie Regional College and I transferred to U of A where my passion of helping people through medical design was born! I have substantial experience working on harm reduction material for Opioid overdoses and take a user centered design approach in most of my projects. I have been fortunate enough to participate in self-directed research projects, a practicum with the Faculty of Medicine, and currently hold a research assistant position.

Program

General Route
Visual Communication Design

Specialization

Medical Design, Design Research, Information design

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Works

Social design Campaign

Since the emergence of vaccines, many fatal diseases such as Smallpox, Poliomyelitis (polio), and Tuberculosis have been successfully eradicated. That being said, the rise in anti-vaccination and misinformation has caused these diseases to come back in children. For these reasons, this project aims to educate and change attitudes around vaccination, using a stark and scary call to action for parents. When the campaign slogan is combined with the imagery, the overall message is that a parent attempted to console their child using their typical remedies but failed. This campaign is saying that there may be irreversible consequences if parents don’t vaccinate their children.

Know Your Naloxone

As a response to the opioid crisis that has been unfolding in Alberta and across Canada, naloxone kits were developed by medical professionals for community members as a way to reduce overdose fatalities. Studies show that in a crisis, naloxone kits are often present, but are often improperly used or not used at all. Recognizing previous success that game implementation has had in the medical field, I studied and developed a similar strategy for naloxone kit training over a period of four months. This project was part of a scholarship and provided me the opportunity to tackle this issue by fulfilling a need for interactive naloxone kit training. This game continues to be developed with the University of Alberta.

Leg Splinting Instructions

One does not have to look far to find a poorly designed set of instructions. The reason for this failure is that it is difficult to break down complex tasks into few words and images. Often the result yields large amounts of text, confusing images, or missing steps. For my project, I attempted to avoid these downfalls by completing user testing, and deciphering what steps were vital and which steps were superfluous. These instructions are very relatable for hiking, sporting activities, and everyday life as plenty of people break bones in locations where they can’t get to a hospital quickly. The act of splinting itself is important because when a broken bone is splintered properly it can help the patient heal faster, prevent further harm, and can even save amputation if the injury is serious enough.

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About

Cassidy leads with her heart and is confident in her continuous curiosity. She loves to see things from different perspectives and is content in knowing she has a lot to learn about the world around her. Cassidy views visual communication design as a medium to explore social justice and gender studies to effect positive change in her community. Her interdisciplinary studies often include works that examine themes of equity, storytelling and inclusivity.

Program

Social Science Route
Visual Communication Design

Specialization

UX/UI, Typography, Branding

Contact

Works

Book Redesign - The She Book

Tanya Markul shares her reality through stunning metaphors and honest words. I aim to amplify the messages presented by Tanya Markul by visualizing her metaphors through collage. Each spread is simple and balanced in the application of typography and image so not to distract from the author’s powerful words.

Interpreting Type

As I worked through these typographic interventions, I was compelled to tell Sojourner Truth’s story through applications focusing on lost voices, the use of pronouns, the gender binary, waves of feminism, and issues of equality.

Ladies Learning Code

One does not have to look far to find a poorly designed set of instructions. The reason for this failure is that it is difficult to break down complex tasks into few words and images. Often the result yields large amounts of text, confusing images, or missing steps. For my project, I attempted to avoid these downfalls by completing user testing, and deciphering what steps were vital and which steps were superfluous. These instructions are very relatable for hiking, sporting activities, and everyday life as plenty of people break bones in locations where they can’t get to a hospital quickly. The act of splinting itself is important because when a broken bone is splintered properly it can help the patient heal faster, prevent further harm, and can even save amputation if the injury is serious enough.

Interested in Cassidy's work?
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About

I am a Kazakh-Canadian designer specializing in making thoughts and ideas come to life. I was always fascinated by the CGI in movies and games. It is my goal to combine the realism of real world design with fantastical freedoms of CGI to create immersive and memorable experiences.

Program

General Route
Industrial Design

Specialization

Product Design, Furniture Design,
3D Game Asset Design

Contact

Works

Lean Mood Lamp

The goal of this project was to create a product complementing the type of designer I am. With the goal of helping immerse users in the consumption of digital media, the Lean Mood Lamp helps set the ambiance to enhance whatever it is you are doing, whether it be watching a sci-fi action flick or playing a videogame adventuring through a fantasy world. The materials used - walnut and glass - give the Lean Mood Lamp a contemporary feel while retaining classiness that sets it apart from cheap plastic mood lamps that are a dime a dozen.

Game Character: Technotono

This character was created for my team’s capstone videogame project. Meant to be the final boss, Technotono is the amalgamation of rampant future technology seeking absolute power. Fully modeled, rigged, and textured, Technotono is a game ready asset ready to hop into a game and appear on your screen. The character was created and rigged using Blender and textured with Substance Painter.

Asymmetrical Stool

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About

He may have not totally understood what design is, but young Tomas liked the idea of not sitting still at a desk and inventing things. Years later he now has his definition of design and still likes the idea of not sitting still at a desk, and you may even say he has invented some things. Tomas is enthusiastic about optimism and making people smile, His process for all types of projects usually starts with a wide scope of rapid sketches before refining the ideas. Other things Tomas enjoys is Science-Fiction and Photography in all forms from birding to tinkering with his large format camera.

Program

Business and Marketing Route
VCD + ID

Specialization

Speculative Design, Product Design, Typography Enthusiast

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Works

Sound Studies Institute Visual Identity

Approached by the new director of the Sound Studies Institute at the University of Alberta looking for a total rejuvenation and consolidation of their branding across the many platforms where they are active, digitally and in print. They sought out a visual system that was modern and far away from any retro or nostalgic feelings. Their approach to sound studies is a broad, transdisciplinary, and creative pursuit rooted in exploring hearing, vocalization, communication, cognition, sensory studies, acoustics, psychoacoustics, media, natural environments, and information and computing sciences. They link faculty and graduate students from computing science, education, engineering, fine and performing arts, humanities, native studies, rehabilitation medicine, science, and social sciences, undertaking research that intersects with urgent social, scientific, and artistic inquiry in our contemporary world.

My proposed system utilizes a symbol that draws from the many ideas that sound and the institute embodies, from the vast mountains and rivers of Alberta to the soundwaves that transport sound to our ears. That can be seen in the main symbol and accompanying graphic elements of the identity. By cropping elements off the frame it keeps the compositions dynamic and shows how sound can transcend boundaries. The only typeface used in the system is DIN that fits adjacent to the U of A graphics and the colours are drawn from the energetic atmosphere of a live concert.

LdSH Challenge Coins

Challenge coins are to be handed out upon completion of a mission, for a event, for achieving a rank, or for being part of a special team. Lord Strathcona’s Horse based out of Alberta with bases north of Edmonton and in the Calgary area approached our class to design two coins each for three different occasions  where coins would be handed out.
This task was very much so a deep dive into the history and culture of this regiment. Only after reading the regimental manual, looking into the history of the regiment and it’s connections to Alberta and chatting with our connections to the regiment was it possible to provide six meaningful and symbolic coins to our local clients.

Pictured is a set of posters representing three events or communities that a coin may be handed out to. The first being The Ceremonial Mounted Troop performing at Spruce Meadows, The coins tie back to the the headgear and the brand of Lord Strathcona’s and on the black coin the interwoven lines call to the outstanding maneuvers that the troop showcases during the show at Spruce Meadows every year.

The 2nd set of coins would be awarded to the recipients of the Canadian Pacific and LdSH Scholarship. Pictured in the round coin is the beaver tearing it’s way through a academic book perched on the railroad with the LdSH banner. The other coin in a more historic look at how the CP rail still ties the Canada together — in the past and still persevering now, And on the other page it shows the advancement of the LdSH from horse tracks to the leopard tank treads that they use today.

The Historical Vehicle Troop coin is to be awarded to volunteers that devote their time to restoring and maintaining a important part of the regiment’s history — the vehicles. The green coin pictures a schematic of the 1950’s Sherman M4A3E8 called Catherine and it draws typographic inspiration from the lettering panted on the tanks. The second coin is milled to resemble a centurion tank tread that has been rusted. This gives the recipient a task to restore or leave rusty to remember the journey that these vehicles have been through.

The Tube Crew Commander Bag

The LdSH (RC) has requested to create a logical and customizable organization system for the crew commanders. Ideally, this “high speed” storage system would protect their items from all the natural elements and possible hazards that may be faced on their missions. We found promise in designing a system that was modular so that the user can utilize it to fit their needs. The design allows them to scale the bag(s) up or down, based on their storage needs or vehicle choice. Another benefit of the modular approach is that it allows for the user to have the ability to choose between taking separate components versus the entire system. This becomes helpful when they are setting out on foot, or wish to bring a few items into their tank.

Interested in Tomas's work?
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About

I am passionate about design with elements of games and comics, the stage of illustration is my favorite part. I hope my design can be of emotional and functional helps to others.

Program

General Route
Industrial Design

Specialization

Illustration, UX/UI

Contact

Works

Conference Logo design

Our conference’s name is E-sports life. The primary objective of this E-sports conference is to enable more young people to have a more comprehensive and more profound understanding of the E-sports industry. And attract more young people’s talent to join in this industry. For the logo design, I try to com-bine the gamepad at the front and round shape at the base to overlap, it will seem like an icon of representative game character “ninja“. Moreover, I use the arrow to replace the left part of the gamepad, just like a wink to engage the player.

DIY Model Plane

This is a DIY Model Plane made by Laser cutting. The target audience I decide to serve is the age group just over 9 years old. The style of my DIY model plane is a combination of Pikachu and vintage aircraft. I design my flight body depending on the structure of vintage aircraft. The vintage aircraft not only can teach children to enrich the knowledge of flight but also can attract adults and elders. This might open their vision of Pokemon, It could be a win-win situation.

For the structure, I tried to make it more complicated. I want the audience to have fun during the assembly. When you assemble this plane you don’t need to use any extra material to help you form it, like glue, pliers, scissors. Everything is formed by your hand. So everyone buys it and they can play it. So the balsa wood is the material I choose. It’s softwood and it’s easy to cut by laser cutting. But the disadvantage of balsa wood is fragile. Hence, the age group over 9. Because children at that age would have some experience of playing with toys, they will care about the process of assembly.

Nendo Table Design

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About

General Bio: Hi, I'm Kurt; nice to meet you. I'm a curious industrial designer who loves to prototype, build, and get real-world feedback from users. I tend to describe my style as clean and considered. Some highlights of my time at the U of A include a position with the U of A biological sciences Fab Lab designing research equipment, applying my design knowledge to co-design a home, and of course, sharing some sleepless nights with the best people out there working on our projects

Program

Business and Marketing Route
Industrial Design

Specialization

Prototyping, Furniture Design,
Human-Centered Design

Contact

Works

Slope

Slope is a side table inspired by the work of Konstantin Grcic. It is constructed of maple, polished aluminum accents, and finished lacquer. Aesthetically the table plays with the notions of support and weight with its elegant front support and heavy rear tapered dowel stack, allowing it to change its appearance depending on the angle of viewing. Its clean lines give it a minimalist feel, yet the dowels' texture adds a pop of fun to the design.

Hang

Hang is a plant stand/shelving system designed for mass production and flat packing in mind; built on a modular platform allowing for any combination of shelves and baskets by the swapping of parts. Connectors are cast out of resin, square sandblasted aluminum tube is used throughout allowing for fast finishing, and baskets are made from a heavy-duty outdoor fabric that is then laser cut to transform it into a basket.

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About

I am fascinated by how a great design can communicate messages that go beyond language and differences in culture. Learning about the lives and experiences of people with diverse backgrounds is what truly inspires my design process and thinking. As for my experience in this program, what I found to be most impactful to me is learning about the intricacies and attentiveness behind the design process. The biggest lesson that I learned is that there is a design solution for anything. Difficult problems require a lot of thinking and planning, but if there is a passionate team willing to work for it, they can produce incredibly impactful solutions.

Program

Social Science Route
VCD + ID

Specialization

Social Design, Print Design,
Illustration, UX/UI

Contact

Works

#Me Too Philippines

This is a Social Design Campaign focused on communicating the topics centered around the #RespetoNaman or #GiveRespect campaign in the Philippines, It is a movement that is inspired by the #MeToo movement. Filipinos have been using this hashtag to better improve the mindset of their society but are in imminent need of improving the communication used. Filipinos as a society emphasize respect over everything, however, lacks in respecting one's boundaries and consent. The goal of this campaign is to communicate that this is indeed a real problem and victims are being heavily affected by it.

Chavacano-English Dictionary Re-Design

This is a re-design of the Chavacano-English Dictionary published by Gefilloyd De Castro in 2019. Chavacano is a Spanish-based creole language; a simplification and a mix of different languages. There are two main sections of the book: the Idiomatic Expressions and the Bilingual Dictionary. The idiomatic expressions are arranged in alphabetical order as well as in the dictionary. The role of this book is to educate and inform the audience on the Chavacano language. This publication holds an important role; since the Chavacano language is slowly being forgotten and misused. I was born and raised in Zamboanga, which is the only place that this language is spoken; and that is why I chose to redesign this book as I want to help reintroduce and emphasize our wonderful language back to Zamboanga’s culture.

Personal Identity System

This is a refinement of my personal identity system that I have been working on since the start of my university journey. Creating one’s personal identity is an opportunity to showcase a designer’s personality and skill at a glance. I wanted to create a design persona that was energetic, fun, and welcoming; it is not to say that it represents me, but it represents what I strive to be as a professional designer. I utilized imagery related to a rabbit as it holds personal importance to me, but a rabbit can also represent the qualities that I mentioned previously. The refinement process will go on as long as I am a designer because I believe that our identity should be flexible enough to represent ourselves at any stage of our career.

Interested in Mika's work?
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About

I am an Edmonton-based graphic designer and Illustrator interested in creating content for individuals to enjoy and become informed. My previous works include designing for the Visual art student association website and the Graphic designer at Move Mates, a start-up company located in Montreal. I believe that visually playful and impactful design is essential to engage users and customers in everyday media. I focus on branding and digital illustrations, always trying new techniques with every project I work on!

Program

Business and Marketing Route
Visual Communication Design

Specialization

UI/UX, Illustration, Branding

Contact

Works

Noir Conference

This conference would hypothetically be located in the Garneau Theatre in Edmonton. My primary goal for this conference is to bring together lovers of vintage cinema and educate future fans on the beauty of the golden era and introduce specific techniques to modern-day film. My goal is to create a cohesive seminar that brings together old/ vintage movies and modernizes this project topic. I plan to get a younger audience to the topic.

Tiger Skate Club

The microsite’s primary goal is to get applications for the facilitator course that Tigers Skate Club hosts. Secondary goals include defining the program’s details, explaining the benefits of the course, and making the signup process easy to complete. Ideally, a user would navigate to the micro-site, learn the necessary information concisely, and sign up in as few steps as possible. At the same time, having a platform that is as playful and uplifting as the program is.

Animated Magazine

I found that indie magazines are losing popularity due to the lack of access to them, and also, the price of printing tends to allow publishers to only print bi-annually. I found that introducing technology to a traditional platform will become easily accessible to users and a more profitable way of producing magazines and allow designers to create a more dynamic design through animation. Indie magazine and the music industry have always been fascinating to me, so I decided to combine them

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